Marketing & Identity
SFWD 10th
Anniversary
For the past decade, our role has been to help bring Stop Food Waste Day to life. Translating a global mission into creative that educates, inspires, and drives action. As the campaign marked its 10th anniversary, the objective was to celebrate a decade of measurable global impact, and to evolve the creative platform in a way that reinforced Stop Food Waste Day’s optimism, and collective responsibility for change.
The creative approach has grown intentionally year over year, ensuring Stop Food Waste Day remains recognizable while continuing to feel relevant and energized. For the 10‑year milestone, we developed a distinct anniversary look and feel, anchored by a custom 10‑year mark, bespoke illustrations, and globally focused social media reels designed to spotlight the scale and impact of the movement worldwide.
