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Sprig & Sprout

Branding & Marketing

Fresh, hand-crafted grab-n-go bringing the flavor and the energy to keep the day rolling. Whether it’s breakfast, lunch, or a mid-afternoon snack attack, tasty options are always ready to go.

The brand was brought to life through a stylized ampersand paired with a classic font, creating a look that feels fresh, approachable, and reliable.

The brand’s presence was all about energy, freshness, and visual impact - making every cooler a destination. Using a variety of graphics, shelf talkers and point-of-sale signage draw in the customer.

Marketing focused on high-impact visuals paired with snackable, playful and punchy messaging. Campaigns highlighted craveable flavor profiles, seasonal ingredients, and convenience.

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SFWD Cookbook