25 Years
of Wonder
Event Brand Identity
To celebrate Foodbuy’s 25th anniversary, we developed a whimsical and immersive brand identity for the 2024 Partner Summit, themed “25 Years of Wonder.” Drawing inspiration from Alice in Wonderland, the creative direction embraced curiosity, transformation, and the unexpected—mirroring the journey of Foodbuy’s evolution over the past quarter-century.
The visual theme combined surreal visual elements, playful typography, and rich, storybook-inspired visuals to create a world that felt both nostalgic and forward-looking.
From event signage, stage design, animated assets and printed materials, every touchpoint invited attendees to step into a world of possibility.
To create a captivating introduction to the conference and immerse delegates in a visually rich narrative- an animaiton was created using Through vibrant 3D models.
We designed a whimsical pop-up book that used custom illustrations and evocative messaging to guide delegates through Foodbuy’s 25-year journey
A custom deck of playing cards—featuring reimagined characters from Alice in Wonderland—served as a playful giveaway, tying back to the event’s theme of “25 Years of Wonder.”
The result was a truly immersive celebration—where storytelling, design, and experience came together to honor 25 years of wonder and set the stage for the next chapter of Foodbuy’s journey.
