To celebrate Foodbuy’s 25th anniversary, we developed a whimsical and immersive brand identity for the 2024 Partner Summit, themed “25 Years of Wonder.” Drawing inspiration from Alice in Wonderland, the creative direction embraced curiosity, transformation, and the unexpected—mirroring the journey of Foodbuy’s evolution over the past quarter-century.
Strong Ties
Event Brand Identity
The visual theme combined surreal visual elements, playful typography, and rich, storybook-inspired visuals to create a world that felt both nostalgic and forward-looking.
From event signage, stage design, animated assets and printed materials, every touchpoint invited attendees to step into a world of possibility.
The visual theme combined surreal visual elements, playful typography, and rich, storybook-inspired visuals to create a world that felt both nostalgic and forward-looking.
The result was a truly immersive celebration—where storytelling, design, and experience came together to honor 25 years of wonder and set the stage for the next chapter of Foodbuy’s journey.
