Strong Ties
Event Brand Identity
The 2025 Foodbuy Partner Summit brought together valued partners in the vibrant heart of Music City. Rooted in the strength of enduring relationships and the power of Strong Ties, the event celebrated the connections that define Foodbuy’s community. Inspired by Nashville’s spirit and the lasting bonds between Foodbuy and its partners, the summit’s branding reflected a harmonious blend of tradition, collaboration, and shared success.
The visual identity of the summit blended hand-drawn illustrations, rope-inspired typography, and Western-themed design elements to evoke a sense of strength and authenticity.
From event signage and animated assets to printed materials, guitar picks and hot sauce, every detail was thoughtfully crafted to immerse attendees in a world of harmony and connection.
The result was a celebration of Strong Ties and unforgettable experiences coming together like a well-played country song. The summit embraced the soul of Nashville the connections that define Foodbuy’s collective success.
