Ms. Maples
Sticky Buns
Brand Identity
Created for the AIGA Charlotte Beer & Branding event in collaboration with NoDa Brewing, Ms. Maple’s is a brand concept steeped in nostalgia and layered with suggestive charm.
The event brings together designers and local home brewers. Teams collaborate to create a unique beer and branding package, this year, featuring the ingredient of Maple Syrup. The event culminates in a showcase where attendees can sample the beers and view the branding designs.
Ms. Maple's Sticky Buns Brown Ale embraces a nostalgic brand identity with retro script typography, a warm maroon and cream palette, and comic-style illustrations inspired by mid-century ads. Playful character design and cheeky taglines add humor and personality, giving the brand a vintage charm with a fun, memorable twist.
We brought the brand to life through a full suite of collateral, including custom labels, a 6-pack carrier, stickers with a series of playful slogans, coasters and various animated content.
