The 2023 Envision Summit embraced the theme of “A New Day,” symbolizing a fresh start filled with optimism and opportunity. As the business evolved, Envision remained a catalyst for progress—fostering growth through elevated hospitality, bold innovation, and a deepened commitment to people and the planet. It was a celebration of resilience, renewal, and the power of positive transformation.
A New Day
Event Brand Identity
Using primitive geometric shapes we created a dynamic system of patterns that symbolized growth and optimism.
A palette was created using sunrise orange, midnight blue, sky blue, and golden yellow to evoke energy and possibility. All designed to inspire and energize, A New Day—reflecting a visual identity ready to embrace change and lead with purpose.
Using the patterns, colors and shapes as a foundation, a variety of touchpoints were created for the event. Everything from sub-brand marks, event signage, name badges and various additional collateral.
To enhance the overall visual identity, custom illustrations were created—each aligned with key event messaging and themed around various meal periods. These were applied across a range of print and digital formats.
